[ [Madrid]                                                                                       [Design & Creative Direction]                                                                                    [Static & Motion Graphics]


                                   
NEUFVILLE GROTESK[Client] [Self]25–04–2023
In the pursuit of seamlessly bridging the historical elegance of the past with the demands of contemporary design, I undertook a transformative project centered around the recreation of a typography based on the Classical “Grotesca” font by F.T.Neufville, a renowned 20th-century classic widely employed across the Spanish territory. This remake endeavored to breathe new life into the 1900 classic, strategically modernizing its aesthetic while preserving its timeless charm. By carefully adapting the typographic elements to suit the requisites of modern media and platforms, the project aimed not only to honor the heritage of the original typeface but also to empower its relevance in the present digital landscape. The result is a harmonious synthesis of tradition and innovation, where a once exclusively 1900s classic seamlessly finds its place in contemporary design and communication.
[POSTER]
[Client] [Spiritual Sauna & Valley]02-09-2023

Crafting a poster for an exceptional party, this project focused on capturing the essence of a noteworthy event featuring the renowned Spiritual Sauna from Milano and Valley from Amsterdam. The challenge lay in visually representing the unique fusion of these two iconic entities, each bringing its distinct flavor to the celebration. Drawing inspiration from the eclectic vibes of both the Spiritual Sauna and Valley, the poster was meticulously designed to convey the dynamic energy and cultural resonance of the party. 
[TOUS GEN]
[Client] [Está Pasando][Undisclosed]

During my tenure at Esta Pasando, I spearheaded a groundbreaking project for the renowned brand TOUS known as "GEN." Recognizing the imperative to affiliate with the ever-influential Generation Z, this initiative sought to establish a profound connection with this demographic. Through meticulous research and strategic planning, we devised innovative marketing strategies, embracing cutting-edge digital and experiential elements. The "GEN" project not only encapsulated the essence of TOUS but also resonated authentically with the values and preferences of Generation Z, fostering a compelling narrative that positioned the brand as a cultural touchstone for this dynamic and influential demographic.
[POSTER]
[Client] [Quality]01-09-2023

Embarking on a design venture for the renowned vintage luxury clothing store, Quality Sportswear, was a honour, especially given their pioneering expansion into the realm of nightlife with "Quality Sound." This innovative project aimed to carve out new alternative spaces within the nightlife scene. The challenge lay in translating the sophistication of the brand into an immersive visual experience for Quality Sound. The design seamlessly merged vintage luxury aesthetics with a contemporary edge, echoing the eclectic spirit of the parties they sought to host. 
[POSTER]
[Client] [DAGA]28-10-2022

Conjuring the visual identity for a vibrant night organized by my dear friends at Daga held at the beloved Siroco in Madrid was a thrilling endeavor. Crafting a poster that resonated with the dynamic energy of Daga and the unique ambiance of Siroco, the project aimed to capture the essence of the night. Infused with the distinctive spirit of both the event organizers and the cherished venue, the poster became a visual herald, beckoning revelers to a celebration at the heart of Madrid's cultural pulse. Inspired by the collaborative creativity of Daga and classical charm of Siroco, the design sought to evoke the anticipation of an unforgettable night, where music, friendship, and the spirit of Madrid converged in a harmonious celebration.
[TOUR POSTERS][Client] [Baby Pantera]2022-2023
Currently immersed in an exciting and ongoing project, I am passionately crafting visuals and posters for the incredibly talented musical artist Baby Pantera. Fueled by the dynamic energy of Baby Pantera's music, the project aims to create a visual narrative that not only complements but also amplifies the artist's unique sound and persona. Drawing inspiration from the eclectic nature of the music, the visuals explore a diverse range of artistic styles and themes, creating a captivating visual identity for Baby Pantera. This endeavor is a collaborative journey, seamlessly intertwining design and music to produce a series of visually compelling posters that will serve as a vibrant visual extension of the artist's musical universe. Stay tuned for an immersive and visually enchanting experience that encapsulates the essence of Baby Pantera's musical prowess.
[DIME WORLD][Client] [JayDime] 16-08-2023
Embarking on a creative journey, I took on the task of crafting visuals for the acclaimed rapper JayDime's latest album, "Dime World." The primary objective of this project was to visually capture the artist's inner world, translating his unique perspective into a captivating visual narrative. Through the utilization of mixed media and analog image manipulation techniques, the creative process seamlessly blended various elements, becoming instrumental in the creation of visuals that not only complement the thematic essence of "Dime World" but also provide an immersive and visually rich experience. This project stands as a testament to the seamless integration of diverse artistic mediums, resulting in a collection of visuals that authentically mirror JayDime's inner world and contribute to the overall narrative of his latest musical release.
[TOUR POSTERS][Client] [Gloosito & CTDS]2021-2022
Having recently undertaken a creative venture, I delved into crafting visuals and posters dedicated to the musical world of Gloosito. The objective was to construct a collective ambiance intricately aligned with the artist's distinctive sound. Through thoughtful design, the posters were curated to harmonize visually with Gloosito's musical identity, forging an atmospheric connection that mirrors the experience of his music.

[] [GODIERO] [Madrid]   [2024©]